TW: non-graphic discussions of eating disorders, mental health, trauma, hospitals, and therapy.

If you’re a regular reader of my blog, you’ll already know how much I love music and storytelling and songwriting, more than anything in the world: I love diving into the work of others and I love writing my own songs and nothing brings me more joy. I’ve been listening to Erin LeCount for over a year now and while I’ve been working on a broader piece about her songwriting and posting fun little EP analyses on TikTok (here and here), I’ve also been wanting to write about her most recent music video, for the song ‘ALICE,’ ever since it came out because it had such a profound impact on me. But between trying to unravel all of my thoughts around it and life stuff flying at me left, right, and centre, I just haven’t been able to get everything down with any sort of coherence. But now that The PAREIDOLIA Shows are about to happen and Erin has posted about having “something very special” planned for the performance of ‘ALICE,’ I wanted to get all of my thoughts down before I see it, before it can potentially change the way I feel about the song – I already know that I will only love it more (and maybe there will be a Part II to this post) but how I feel about it now is so precious to me that I wanted to document those feelings alongside analysing different elements of the video.

Of the songs on Erin LeCount’s latest EP, PAREIDOLIA, the song ‘ALICE’ didn’t immediately jump out to me as a favourite, not with ‘MACHINE GHOST’ and ‘DON’T YOU SEE ME TRYING?’ clamouring for my attention, competing for the top spot in my ranking. Those two songs immediately clicked for me and I felt them so deeply that it took me a while to start unpacking ‘ALICE’ and all of the layers in the lyrics and the storytelling.

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