‘Clarity (Academic Remix)’ Music Video – Out Now!

And now ‘Clarity (Academic Remix)’ has a music video!

For me, a remix is about playing with the audio of the song, if that makes sense. It’s giving the song a chance to be something else, giving it a completely different life. The original version of ‘Clarity’ obviously has a video and that is the visual story I wanted to tell with this song but we also wanted the remix to have some visuals too, and some that were similar to the single cover. Having said that, we wanted to keep it simple, so as not to detract from the original song and video, the original story that we wanted to tell. But I love how the movement matches the sound, I love the colouring and how it matches the artwork, and I love how it looks like the title is reflected off a rainy pavement.

So I hope you like the video and unexpected little adventure that this song has taken.

BEHIND THE VIDEO: ‘Clarity’

A while ago, I released the music video for my latest single, ‘Clarity,’ directed by myself and Richard Marc with animation by Lois de Silva…

It’s been a while since it was released so I thought it was about time I posted the behind the scenes video. It was a really fun and fascinating process to make for me so I thought you guys might like to see some snippets of the process…

I hope you liked it! More music to come soon…

‘Clarity’ Music Video – Out Now!

As of today, the music video for ‘Clarity’ is out and available for you all to watch! I’m so excited for you guys to see it. Richard Sanderson and Lois de Silva did such an amazing job and I’m so proud of the result. I hope you love it as much as we do.

Again, this video is different from anything I’ve ever done. There’ll be a Behind The Scenes of the video video coming soon where I’ll talk about it in detail but the idea of the double version of myself was really fun and having animation was really cool. And working with Lois was such an amazing experience; we went to college together and I’ve always wanted to work with her so getting to do that so early in my career was so special. She’s so good at what she does and she was so enthusiastic and professional about the project. I’m so, so happy with the final result and I hope you guys love it too.