And now ‘Clarity (Academic Remix)’ has a music video!
For me, a remix is about playing with the audio of the song, if that makes sense. It’s giving the song a chance to be something else, giving it a completely different life. The original version of ‘Clarity’ obviously has a video and that is the visual story I wanted to tell with this song but we also wanted the remix to have some visuals too, and some that were similar to the single cover. Having said that, we wanted to keep it simple, so as not to detract from the original song and video, the original story that we wanted to tell. But I love how the movement matches the sound, I love the colouring and how it matches the artwork, and I love how it looks like the title is reflected off a rainy pavement.
So I hope you like the video and unexpected little adventure that this song has taken.